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Jacobsen Golf Industry Show Activation from Sniper Marketing on Vimeo.

Sniper was hired by Jacobsen’s tradeshow marketing, design and fabrication company, 3D Exhibits to handle all of the out-of-convention center awareness at the Golf Industry Show in San Diego. Jacobsen unveiled a new product and wanted their colors everywhere attendees went.

What happened?

Jacobsen was the talk of the show! You could not go anywhere without Jacobsen Orange around you. Attendees were told that there were goodies for them if they were wearing an orange wristband. The only place to get these coveted wristbands? At the 6,000 sq ft Jacobsen booth where they had a ride and drive track. Now that attendees had on their wristbands the freebies open up to them. By night the attendees were on scavenger hunts for our brand ambassadors for Visa gift cards to “Have a drink on Jacobsen” and by day free t-shirts. Before the show was over we ran out of everything even the wristbands. Booth visits attendance spiked to an all time high and the client couldn’t have been happier!