WEDAY Unilever’s Project Sunlight #brightfuture
When you think of volunteerism and big youth events, WEDAY is it!
Sniper produced the “SELFIE” photo booth activation for Unilever’s Project Sunlight with the hashtag #brightfuture. Students could take a selfie by themselves or with friends with props and signs to give a shout out to who they think are promoting a #brightfuture. The students got a print out of their selfie session and also uploaded them to their favorite social media outlets. It ended up being the top activation at the event. 16,000 youth volunteers were recognized an invited to the one day event at Oracle Arena.
PR Agency: Weber Shandwick
Creative, Production & Execution: Sniper Marketing