New York, Chicago, Los Angeles, San Francisco, Portland, Dallas and Washington, D.C.
EMG Promotions needed an partner for executing a 7 city launch event around the DVD release of Furious7. To make it more complicated they wanted to create free giveaway pit stops in 3 different locations each day in each city and to be mobile so it could break down and move to each location throughout the day. It would then move to the next city the following day with a new set of staff and in some instances different prizes. The consumers were being driven to the location via WAZE app. Drivers were notified through the app and then they could navigate to each location. In all the campaign was a hit and all of the prizes were distributed in each city.
Jacobsen “Orange Everywhere”
San Diego Gaslamp and Convention Center
When Jacobsen’s tradeshow marketing, design and fabrication company, 3D Exhibits needed to dominate the Golf Industry Show in San Diego, they came to Sniper to see if we could execute an idea. What happened was the talk of the show. As Golf Course Industry wrote, “Not since the Duke boys jumped the General Lee has orange looked so good on a muscle car. Looks like the folks at Jacobsen engaged in a little not-so subtle marketing to hype their big product debut at GIS 2013.” All we can say is, well said!
Yahoo! Mobile Customer Ride Sweepstakes. Yahoo! launched a new mobile service and needed to get the word out. The main prize was a ’61 Oldsmobile Dynamic 88 Bubbletop Hot Rod. The car was created and our team of brand ambassadors toured to show off the car that was being given away and signed up people to the mobile service. By the end of the tour, we signed up 40,000 new customers and the prize was delivered to the new happy owner in San Diego.
New York, Baltimore, Philadelphia, Boston, Chicago, Miami, Seattle, San Francisco, Los Angeles
T-Mobile’s agency needed a firm to staff, manage and execute promotional campaigns at 14 T-Mobile stores around the country for a one week campaign to drive traffic to the designated stores. Drawing on its national network of Brand Ambassadors, Sniper had staff in place in less than a week and the influx of customers had lines forming outside most of the stores. Three months later, T-Mobile’s agency came back to Sniper for an even larger campaign for the launch of the new T-Mobile sidekick and once again, Sniper delivered. With the results driven by each of those campaigns, when T-Mobile partnered up with Motorola for the Motorola ROKR phone, the team turned again to Sniper Marketing and an outgoing team of Brand Ambassadors took to the streets and stores, engaging customers and driving sales of the ROKR.
TAO Las Vegas
Las Vegas, The Venetian
Say the words “Las Vegas Nightclub” and the picture that comes to most people’s minds who have sought the ultimate Vegas experience is of Tao Nightclub at The Venetian. When the NYC establishment opened what was to become the standard-bearer of Las Vegas nightlife, Sniper Marketing was retained as Promotions Director for the venue’s opening and first year of operations. During that year, Sniper managed a team of local Brand Ambassadors as well as a national outreach campaign and Tao Las Vegas became the most profitable restaurant/nightclub in America.
When Ameristar Casinos set out to reshape the nightlife industry in the Midwest as part of their $265 million renovation of the company’s St. Louis Casino Resort & Spa, they turned to Sniper Marketing to manage the promotional campaign leading to the highly anticipated opening of Club Home at Ameristar. Sniper assembled and managed a team of more than 30 Brand Ambassadors that were dispatched across the region for the four months leading up to the December 2007 opening. The result: A wildly successful opening, consistently packed nightclub and table reservations booked solid every night for the next month.
New York City
Can body grooming or shaving be something that has consumers doing a double-take and wanting to know more about what they just saw? For the agency responsible for launching the new Philips Norelco product-line, they had a great product to market and had developed a campaign with an edge for the Bodygroom. For a promotion that made their message stand-out, Sniper Marketing dispatched a team of Brand Ambassadors to take to the busy streets. Knowing they’d need to make an impact as consumers rushed about their daily lives, the Brand Ambassadors took to the streets at 5am clad in boxers, a bathrobe, a bit of “extra” chest-hair and the Norelco Bodygroom. Heads turned, questions about the product flew, traffic to the ShaveEverywhere site climbed and sales followed.