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48Upper – HP

Hewlett-Packard 48Upper from Sniper Marketing on Vimeo.

48Upper was a Hewlett-Packard internal startup that most within HP didn’t even know about. Sniper was brought in to shake up the highly conservative HP environment at their own EXPO. The budget was small because they were trying to glide under the corporate radar with this stunt. The idea was to have a Che Guevara vibe for the brand ambassadors revolting against the norms of IT and bring awareness and signups for this new service. Sniper handled the stunt, staffing and designed all the collateral items passed out.